Hey there ๐,
The SafetySocial team are always on the lookout for research that gets us excited to share it and this week we’ve got a banger.
SafetyScience has just published research explaining what is needed for effective safety storytelling.
Why is storytelling so important in safety?
The study found that when leaders tell safety stories well, they donโt just communicateโthey connect. Workers see their leaders as more approachable, trustworthy, and committed to safety.
Plus, their stories boost safety behaviours, knowledge, motivation, and attitudes among the team.
Check out the great overview of the Attributes of Effective Safety Storytelling the team put together here.
Libby & the SafetySocial team.
How your brain responds to stories.
Facts and figures play a crucial role in safety, but what if the key to making your message stick isnโt just in the numbers?
In this insightful talk, Karen Eber explores the power of storytellingโhow it can resonate with people on a deeper level and make your message truly memorable.
Itโs not just about spinning a good tale; itโs about connecting in a way that pure data simply canโt. Discover how blending stories with facts can transform the way you communicate and lead.
Best of the Books
Into the Rip – Damien Cave
Why it’s worthwhile: Cave weaves the story of his family’s relocation to Australia with an analysis of risk and culture. It’s an insightful reminder about how heavily influenced our perception of risk is by our culture norms.
‘Into the Rip is absolutely terrific. Itโs a gripping story that gets the science of risk right. I havenโt seen any other writings about my work and the study or risk that are like this, integrated with a powerful story well told.’
– Paul Slovic, author of Perception of Risk, founder and President of Decision Research and Professor of Psychology at the University of Oregon.
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