Let’s be real. Getting people to care about safety at work is hard. Like, really hard.
Especially if you’re working in a small business, working in an industry not typically associated with safety, or you’re repping safety solo with no big budget or team to back you up.
We see you, and we get it.
Safety often feels like something you have to do, rather than something people want to engage with. And it’s frustrating when you’re doing everything you can, but no one’s paying attention…
That’s why we launched The Breakfast Club, a simple and engaging campaign to get people talking about safety.
We promise, it’s not ‘just another safety campaign’. It’s different, fun, and honestly, the breath of fresh air we all need right now.
But don’t just take our word for it…
- “I’ve seen so many safety campaigns fall flat. They mean well, but people usually just tune them out. The Breakfast Club is different. It uses humour and relatable ideas that actually grab attention. It doesn’t just entertain; it gets people talking about safety.”
- “Safety can be a tough sell, especially when you’re trying to get everyone on board. The Breakfast Club really made it click for our team. It took safety from feeling like ‘someone else’s job’ and made it relevant to everyone, whether they’re on the shop floor or in the office.”
- “We’re always juggling tight schedules and limited budgets, so it’s hard to find time to roll out safety initiatives that don’t feel overwhelming. The great thing about The Breakfast Club is how easy it is to roll out. You can go as small or as big as you need.
