What’s inside?
- 5 Pun-tastic Posters each focusing on a common cause of injury in the workplace: hand safety; slips, trips and falls; manual handling; being struck by a moving object; and stress.
- A Sample Campaign Plan to guide you on how to effectively use the posters across the course of a quarter.
- Creative Ideas to help you scale your campaign up or down based on your time-commitment and budget.
- Something Special for the little ones in your life or community to spread The Breakfast Club love even further!
Who’s it for?
Whether you’re building skyscrapers, crunching numbers, or rocking it as a health hero, The Breakfast Club Safety Campaign has got you covered!
Perfect for safety managers wanting to add a dash of fun to their workplace, and for anyone who wants to start their day with a smile and stay safe.
Itโs also a fantastic way to get the office folks involvedโyou know, the ones who think safety is just for the hard hatsโbecause safety is everyone’s business, and breakfast makes everything better!
FAQs
Is this just another flash-in-the-pan poster campaign?
We get itโposters get a bad rap. While it’s true that the main asset of the campaign is posters, it’s so much more than that. Carefully crafted to encourage engagement, we put a lot of thought and planning into the design and content. Posters are actually a fantastic communication tool when used correctly. Thatโs why weโve included a campaign guide to help you maximise their effectiveness.
Won’t the novelty wear off?
Eventually, yes. This campaign isn’t designed to be evergreen. It’s meant to break up the monotony of safety campaigns and inject some fun into your workplace. Our brains naturally get tired of repeated messages. Thatโs why itโs important to keep reinventing your safety campaigns. Safety is never a one-and-done or tick-and-flick task. Our campaign is a stepping stone to keep your safety initiatives fresh and engaging.
Can I integrate this campaign into my existing safety program?
You sure can! Due to the generic nature of The Breakfast Club Safety Campaign, it’s really easy to adapt it into any existing program. The supporting campaign guide offers creative ideas for engaging workers with the campaign theme and content, and keeping the messages fresh and memorable. While we don’t offer step-by-step instructions, our suggestions are designed to inspire and support your efforts.
Is this campaign suitable for all types of workplaces?
Yes! The Breakfast Club Safety Campaign is designed to be versatile and can be adapted to various types of workplacesโfrom corporate offices to construction sites, and from start ups to multi-national companies. The content is engaging and relatable, making it easy to tailor the messages to fit your specific work environment and safety needs.
How much does it cost?
Absolutely nothing! Breakfast is on us ๐. We believe in making safety engaging and accessible for everyone, so we’re offering this entire campaign free of charge.
Can I provide feedback on the campaign?
Absolutely! We would love to hear how you’ve used The Breakfast Club Safety Campaign, what works, and what doesn’t. Your feedback is invaluable in helping us improve and tailor our content. You can contact us here, or drop us a DM on our Instagram or LinkedIn. We appreciate your input and look forward to your stories!
Share to Win!
Have you been inspired by the Breakfast Club Safety Campaign?
We want to hear from you! Show us how you’ve implemented the campaign in your workplace for your chance to win a $100 Amazon Gift Card or one of five $50 vouchers to use at the SafetySocial online store.
How to Enter
- Snap a Photo: Take a picture of how you’ve used the campaign in your workplace. It could be posters, events, discussions, or any creative way you’ve integrated it.
- Share Your Story: Tell us in a few sentences how the campaign has impacted your team and improved safety awareness.
- Submit Your Entry: Post your photo and story on our Instagram or LinkedIn or email your entry to social@safety-social.com. Donโt forget to use the hashtag #SafetyBreakfastClub
Terms & Conditions – Breakfast Club Safety Campaign Competition – Share to Win
- Instructions, prizes and information on how to enter this โPromotionโ form part of these Conditions of Entry. By entering this Promotion, entrants accept these Conditions of Entry.
- The โPromoterโ SafetySocial Pty Ltd ABN 22 669 628 102 of 5/747 Lytton Road Murarrie, Queensland 4172.
- The โPromotional Periodโ begins Monday 12th August 2024 at 10.00am AEST and concludes Friday 13th December 2024 at 6.00pm AEST.
- To be an โEligible Entrantโ, individuals must be over the age of 18. During the Promotional Period, entrants must share a photo of how they have used The Breakfast Club Campaign posters and/or content in their workplace. The photo must be shared with the hashtag #SafetyBreakfastClub on Instagram or LinkedIn, or via email to social@safety-social.com. Additionally, entrants must include a short explanation of how the campaign has impacted their team and improved safety awareness. Once these conditions are met, the submission will be considered an โEligible Entry.โ
- By submitting an entry, Eligible Entrants agree that any images shared as part of their participation in the competition, including but not limited to photos shared on Instagram, LinkedIn, or via email, become the property of SafetySocial. SafetySocial reserves the right to use these images for promotional purposes, including but not limited to marketing materials, social media posts, and other promotional activities, without any further consent or compensation to the entrants.
- The Promoter reserves the right, at any time, to verify the validity of entries and entrants (including an entrantโs identity, age and place of residence) and to disqualify any entrant who submits an entry that is not in accordance with these Conditions of Entry or who tampers with the entry process. Errors and omissions may be accepted at the Promoter’s discretion. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of those rights.
- Incomplete or indecipherable entries, entries which are not original or breach any third-party intellectual property, entries which are obscene, defamatory, or otherwise does not meet community or safety standards will be deemed invalid.
- This Promotion is a game of skill: chance plays no part.
- There will be one (1) โWinnerโ of this Promotion and they shall be judged by the Promoter to have the most creative Eligible Entry during the Promotional Period.
- The โPrizeโ for this Promotion is a $100 Amazon digital gift card which will be issued in Australian Dollars or the equivalent local currency conversion at the time of the prize draw if the winner is from outside Australia.
- Additionally, there will be five (5) โRunner Upโ prizes awarded. Each โRunner Upโ will receive one (1) digital voucher for the SafetySocial online store to the value of AUD$50.
- The Prize pool value is up to AUD$350 including GST. The Prize is not transferable or exchangeable. The Prize must be taken as offered and cannot be varied. The Promoter accepts no responsibility for any tax implications that may arise from the Prize winnings. Independent financial advice should be sought. The Promoter accepts no responsibility for any variation in the Prizes value.
- The judging will take place on Monday 16th December 2024 at 10.30am AEST.
- The Winner will be notified by the Promoterโs Instagram or LinkedIn private message and by comment on the relevant entry post or via email, depending on the entry method. The Promoterโs decision is final, and no correspondence will be entered into.
- Eligible Entrants must check their Instagram, LinkedIn or email account to see if they have been notified as a Winner. If a Winner does not respond to the Promoterโs notification on their relevant account within 10 business days, the Prize will be voided. The Promoter takes no responsibility for a Winner/s who does not respond during the designated time frame and consequently forfeits the Prize and their entry will be deemed invalid.
- This Promotion is in no way sponsored, endorsed or administered by, or associated with Instagram or LinkedIn.
- Posted Comments must not include any swearing, derogatory or racist commentary, inflammatory commentary, imagery or commentary displaying alcohol abuse, imagery including nudity and/or unauthorised commercial communications such as spam and any such posts or comments will be removed by the Promoter.
- At all times, Eligible Entrants agree to act in accordance with the LinkedIn User Agreement, which can be viewed at https://www.linkedin.com/legal/user-agreement, and the Instagram Terms of Use, which can be viewed at https://help.instagram.com/581066165581870.
- Employees (and their immediate families) of the Promoter and third parties associated with this Promotion are ineligible to enter. Immediate family means any of the following: spouse, ex-spouse, de-facto spouse, child or step-child (whether natural or by adoption), parent, step-parent, grandparent, step-grandparent, uncle, aunt, niece, nephew, brother, sister, step-brother, step-sister or first cousin.
- In the case of the intervention of any outside act, agent or event which prevents or significantly hinders the Promoterโs ability to proceed with this Promotion and Prize on the dates and in the manner described in these Conditions of Entry, including but not limited to vandalism, power failures, tempests, natural disasters, pandemic, acts of God, civil unrest, strike, war, act of terrorism, the Promoter may in its absolute discretion provide the winners with an alternative prize for this Promotion.
- The Promoter shall not be liable for any loss or damage whatsoever which is suffered (including but not limited to indirect or consequential loss) or for any personal injury suffered or sustained in connection with the Prize except for any liability which cannot be excluded by law.
- The Promoter collects personal information in order to conduct this Promotion and may, for this purpose, disclose such information to third parties, including but not limited to agents, contractors, service providers, prize suppliers and, as required, to Australian regulatory authorities. Entry is conditional on providing this information. The Promoter may, for an indefinite period, unless otherwise advised, use the information for promotional, marketing, publicity, research and profiling purposes, including sending electronic messages or telephoning the entrant. Entrants should direct any request to opt out, access, update or correct information to the Promoter. All entries become the property of the Promoter.
- The laws of Australia apply to this Promotion to the exclusion of any other law. Eligible Entrants submit to the exclusive jurisdiction of the courts of Australia.
- Any questions, comments or complaints regarding the Promotion must be directed to the Promoter at social@safety-social.com and not to Instagram or LinkedIn