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Don’t be a Hassโ€”How to De-seed an Avocado Safely

In 2020, researchers at Emory University branded avocado hand an โ€œepidemic.โ€ They estimated that a staggering 50,413 avocado-related knife injuries occurred in the United States between 1998 and 2017. Even crazier? More than 27,000 of those injuries happened between 2013 and 2017 alone. And thatโ€™s just the people who ended up in the emergency room.

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Brekkie Chat: 5 Minutes with Libby from SafetySocial

We sat down with Libby Oโ€™Brien, GM of Strategy & Innovation at SafetySocial, to dive into the fun and quirky origins of The Breakfast Club safety campaign. What started with a conversation about ‘avocado hand‘ (yes, itโ€™s a real thing!) turned into a creative way to make safety more engaging and, dare we say, enjoyable.

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