Hey there ๐,
Why am I so passionate about what safety can learn from marketing?
Because marketers are desperate, DESPERATE, for people’s attention.
And safety needs people to pay attention.
Marketers are so creatively desperate for attention that they invent things like this to get people to take the stairs.
Our brain works hard all the time to conserve its energy use, which is why we donโt remember things like our daily commute.
Our brain recognises that youโre on the same familiar drive, and unless something out of the ordinary happens, youโll arrive at work and most likely not remember how you got there.
The theory goes that your brain has decided the routine activity isnโt worth the energy required to create a memory.
We do exactly the same thing with safety signs, routine work activities, and something else.
Then add in the human condition of being tired, bored, angry, hot, hungry, thirsty, etc., and our brains have even less capacity to notice something that might be unsafe.
What can you do differently this week to keep people a little bit safer?
Can you change:
- The location of something?
- The colour of something?
- The timing of something?
Let me know what you change!
Libby & the SafetySocial team.
This Week’s Best of: Safety Design
Safe and Stylish
Rabbit-shaped toast tongs sound like a perfect blend of design and safety.
Not only do they keep your fingers cool and safe from burns, but they also steer clear of the hazard that comes with using metal utensils around electrical appliances.
Plus, they add a dash of whimsy to your morning routine. Itโs fantastic how a simple, cute tool can make everyday safety more engaging and enjoyable!
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